Consumer buying behavior is changing. Consumer engagement and expectations are affected by a wide variety of factors.
Analysis of data collected in PwC’s annual Total Retail survey from both 2016 and 2017 can help merchants better understand the emerging trends and preferences in 11 different verticals.
The type of merchandise the shopper is looking for reveals a lot about consumer engagement.
Understanding emerging trends regarding consumer purchasing behavior, expectations and preferences is essential to increasing sales and boosting your customer loyalty. It can help you scale your business more efficiently.
In contrast, ignoring emerging trends and pertinent data can lead to making fatal mistakes in your marketing strategy that can jeopardize your sales, profits and cash flow.
Consumer Buying Behavior: Analysis of 11 Verticals and Markets [Infographic]