Small business failure rate is high. Some new businesses will grow into larger enterprises, but many will fail. According to this article from Forbes, 8 out of 10 entrepreneurs who start a business fail within the first 18 months.
Some businesses fail because they have a product or service that the market did not want. Many businesses with great products or services end up failing because of marketing failure. Business owners end up wasting their money on ineffective marketing strategies. Instead of generating enough profits to grow their business, they ended up running out of money.
Marketing failure can happen for different reasons. Some entrepreneurs are not doing enough marketing for their business; others are doing too many ineffective strategies.
The #1 killer reason for marketing failure is not knowing which strategies are working and which ones are losers. Instead of focusing only on profitable marketing strategies, entrepreneurs continue losing campaigns that are wasting precious resources.
How Do You Fix the #1 Cause of High Small Business Failure Rate?
You can apply the 80/20 rule to your marketing plan and track your results. By taking massive action on 20% of marketing strategies that can generate 80% of your results, you can focus on the best use of your time and money. You can work less and earn more.
That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains. ~Steve Jobs
Building an integrated marketing strategy is the most powerful way to attract your customers and generate revenue as well as build brand awareness. You can use different promotional methods for targeting your prospects mobile, online and offline. You can build an effective marketing plan using different techniques, such as, advertising, email marketing, public relations, social media marketing, direct marketing.
Millions of small businesses fail worldwide because entrepreneurs don’t take the time to develop an effective marketing plan and track their results.
Many new marketers and entrepreneurs (often called newbies) build a website and they assume that they are “marketing online” with their website. They wait for traffic to come automatically — and for most newbies, money-making traffic never comes. Sadly, this leads to a failed business.
Other newbies use too many marketing strategies. Instead of focusing on few strategies that really work, they end up doing too many marketing activities that are not very effective. They end up working too hard and spending too much money because they’re using too many ineffective marketing strategies. Unfortunately, this also leads to a failed business.
High Small Business Failure Rate and How You Can Avoid It
Just focus on the top marketing strategies that work for your small business — your marketing results are easy to track online. You need to limit yourself to the most essential marketing activities that can help build your small business.
How do you know which marketing strategies are working for you? By tracking and analyzing your traffic and sales.
Even if you’re not bringing in massive amounts of traffic yet, you may start seeing a trickle of sales. As you start getting more traffic and sales, you will know which marketing strategies deserve most of your time, money and energy.
If you’re just starting out, you can just focus on ONE marketing strategy. Which one? The one that brings in the most profit. Traffic and sales are good, but profit and return on your investment (ROI) are far more important.
The simplest way to track which marketing strategy really works for you is to use a tracking software. You can use free analytics from Google to analyze data from your website and figure out what’s working. If you want, you can also use simpler alternatives to Google analytics.
Tracking Tools That Can Help You Analyze Sales and Conversions
1) ClickMagick offers EFFORTLESS tracking of ANY action, conversion or sale. You can easily track entire sales funnels.
ClickMagick is 100% web-based with nothing to install. So, you don’t have to deal with the hassles and additional cost of hosting your own tracking software.
This offers a big advantage over Prosper202, a self-hosted tracking software, which can be slow unless you’re paying for a fast and costly virtual private server (VPS) or dedicated server.
Studies have shown that every 1 second delay in page load times results in lost clicks and a 7% conversion DECREASE.
2) Prosper202 is a popular tracking software used by many marketers. It works very well and it’s free.
- Get details about Prosper202 and download the software for free. Yоu need to іnѕtаll thе ѕоftwаrе on your own server.
- Prosper202 will not run on a Windows server.
- It’s a bad idea to use shared hosting because it’s slow. Your paid traffic will be wasted when prospects click on your advertising and leave while your site on a shared hosting is still loading.
- You need to use a private server or virtual private server (VPS) because it can handle a significant spike of traffic. When you have multiple marketing campaigns, you can send a lot of traffic to your site.
- Some hosting companies will install Prosper202 for you if you sign-up for a new private server or virtual private server for your tracking site — Hosting recommended by Prosper202 offers 50% to 99% discount (this may change later) and these hosting companies will install Prosper 202 for you. You can get started tracking immediately after your software is installed.
- There’s a hosted version of Prosper202 called Tracking202, but this is usually too pricey for most newbies. It can cost $299/month to $570/month, but you can get started tracking immediately.
If you’re a real newbie, it might take you a little bit of time to figure out how to set up tracking for your marketing campaigns. But, it’s really worth taking the time to learn how to use it.
- The ClickMagick Guide offers tutorials and video training on click tracking and conversion optimization.
- A text-based tutorial and video tutorials for Prosper 202 and Tracking 202 ( the hosted version of Prosper 202) are available to help you track which marketing campaigns are profitable and which one are losers.
If you’re doing pay-per-click (PPC) advertising on Google, Bing/Yahoo and other paid marketing platforms, you can also set-up free tracking of your sales. You can usually get detailed instructions and tutorials on how to use the tracking code from your PPC advertising platform.
Most marketers prefer to use additional tracking tools like ClickMagick or Prosper 202/Tracking 202 because you can get more details about what strategies are working for you. For example, your campaign may only be profitable on certain days and hours as well as cities; so, you need to turn off your advertising on days, hours and cities that your campaign is losing money.
You need to analyze your tracking data to really figure out how to minimize your cost and maximize your profits. You’ve probably heard this famous quote about advertising:
I know half my advertising is wasted – I just don’t know which half. ~ John Wanamaker, a 19th century US store merchant considered to be the father of modern advertising
How much money are you just wasting because you don’t know how
to track your losses and eliminate them? By tracking your marketing campaigns, you can eliminate your losers and scale up your winners:
- You can stop using marketing strategies that are losing money.
- You can stop trying to sell products and services that do not lead to sales. Instead, find offers that convert easily and focus only on those money-making offers.
- You can scale up and maximize your income. You can increase time, money and effort on money-making offers and marketing strategies that make the most money for you.
By using a good tracking system, you can earn quadruple the income or even more from the same traffic.
Your path to success is going to be unique to your own circumstances. It will depend on your combination of talents, skills and experiences as well as the amount of time, money and resources you have available.
It’s very hard to predict which strategies will generate the best results for you. So, it’s absolutely critical that you test and track marketing or money-making strategies that you decide to use.
Without using a good tracking system, you will not know exactly what is working effectively for you. You will end up wasting a lot of your time and money on offers and strategies that will never succeed. You can end up losing a lot of money and depleting all your financial resources before you can succeed.
Having a good tracking system can help you focus only on the highest-paying strategies. You can save time and money — and maximize your income. You can work less and earn more.
By applying the 80/20 rule to your marketing plan, you can focus on the most essential and profitable activities. You can avoid the #1 killer reason for the high small business failure rate.
You can avoid wasting a lot of money and depleting all your financial resources before you can succeed. Instead, you only need to focus on the few marketing strategies that can catapult your business to success.