Most marketers make mistakes when they approach influencers. Instead of developing rapport, they approach influencers to “promote their stuff” — which is a huge turn-off for anyone.
How do you get a network of powerful influential advocates?
The best way to connect and build a relationship with an influencer is by providing value. According to Michael Stelzner, “you need to understand what they want most and give it to them, no strings attached.”
Check out the infographic below for more great ideas…