SEO basics and other search engine optimization changes can be confusing for a lot of website publishers and writers, especially after the recent Google updates. Old-school SEO is obsolete and can even hurt your search engine ranking. Getting top rankings on Google depends on your content having the right combination of search engine optimization on-page and off-page.
The infographic below summarizes the major factors to focus on for search engine optimization success.
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SEO Basics and Ranking Success Factors
Search engine optimization and other SEO best practices have changed. After Google Panda, Penguin, Hummingbird and all the other updates, what used to help with getting top ranking doesn’t work anymore and can even get your site penalized.
It’s back to SEO basics — creating good-quality content and building high-quality backlinks and social sharing.