How do you get traffic (visitors) to your website that you can convert into leads and clients for your contracting business?
The secret is pay-per-click (PPC) digital advertising. It’s the most powerful contractor marketing strategy for your business.
It can give you MAXIMUM control over your site traffic, lead generation and client acquisition.
If you’re not using pay-per-click (PPC) digital advertising, you’re missing out on the SIMPLEST, FASTEST and CHEAPEST digital contractor marketing strategy to get clients on demand for your business.
Years ago, people searched the Yellow Pages when they needed to find service providers to help them with problems or issues.
Google and other search engines are like the new Yellow Pages. People use them to find services, products, solutions to problems and other information.
Pay-per-click (PPC) digital advertising is an essential contractor marketing strategy…
Your potential clients are looking for your services online. If they can’t find them… they can’t buy them.
Your contracting business is INVISIBLE to your prospects online, if you’re not using digital marketing to promote it…
Why not buy rapid results?
By investing in pay-per-click (PPC) advertising, you can buy VISIBILITY (traffic) for your business… and you can make it easy for your prospects to find your services. So, they can work with you instead of going to competing contractors…
This is the most common marketing mistake online…
Most entrepreneurs make the mistake of focusing on free marketing strategies, such as, creating lots of content and using search engine optimization (SEO). They’re hoping to get free traffic from Google… and hoping to get some sales.
The problem is that creating lots of content is so time-consuming. It’s like a full-time job in itself. You can end up with never having time for anything else. It’s just not sustainable when you’re busy running a business.
Trying to get “free” traffic by spending most of your time creating lots of content is only free… if your time is worth nothing!
What’s even worse?
Most entrepreneurs FAIL to get any results…
“Free” marketing strategies are not free. They can waste a lot of your time… and they can end up costing you a lot of money in lost opportunities. They can delay your progress and even keep your business from becoming successful.
Put Into Action Your Get-Clients Game Plan: Using Pay-Per-Click (PPC) Digital Advertising Can Bring In More Sales and Profits… Day After Day
It doesn’t matter if you’re a general contractor, roofing, plumbing, electrical, drywall, siding, painting, building, remodeling, renovation, home improvement, fencing, flooring, bathroom, kitchen or construction contractor… if you have a contracting business, you need to bring in a steady stream of leads and clients to generate consistent sales and profits.
If you can’t consistently get more sales and profits, you won’t have enough cash flow to grow your contracting business. Eventually, your business will die.
Getting more leads, clients, sales and profits… day after day… month after month… is the key to everlasting growth for your contracting business.
The #1 biggest frustration for contractors is roller-coaster or unpredictable sales.
Your sales, profits and cash flow should NOT be a guessing game…
If you don’t know from day-to-day or month-to-month where your income is going to come from, it’s going to be very stressful and demoralizing to run your business.
How do you end roller-coaster sales PERMANENTLY?
You need to put into action your Get-Clients Game Plan to bring in more sales and profits… day after day.
Pay-per-click (PPC) digital advertising is the SIMPLEST, FASTEST and CHEAPEST contractor marketing strategy for getting more leads, clients, sales and profits for your business.
What Is Digital Marketing?
Digital marketing is an umbrella term for marketing products or services online using the Internet as well as mobile phones and any other digital media.
Digital marketing strategies include search engine optimization (SEO), search engine marketing (SEM), content marketing, e-commerce marketing, social media marketing, e-mail marketing, pay-per-click (PPC) search and display advertising as well as Facebook advertising, banner advertising and other promotions involving digital media.
What Is Pay-Per-Click (PPC) Digital Advertising?
Pay-per-click (PPC) (also known as cost-per-click (CPC)) search advertising is a digital marketing strategy in which advertisers show ads for their products or services when people enter relevant queries into search engines to search for things online.
Here’s how it works:
When your ad is clicked and a visitor is sent to your website, you pay the search engine a small fee. That’s why it’s called “pay-per-click.”
When your PPC advertising campaign is working for you, what you pay for the click is trivial…
The visit to your site can be worth more to your business than what you pay for it.
For example: if you pay $3 per click, but 10 clicks generate one lead that costs you $30 and results in a $300 sale… then using PPC advertising is a no-brainer for growing your profitable business.
With pay-per-click advertising, you can buy traffic and visits to your site… whenever you want. You can get rapid results… usually within hours or days.
With search engine optimization (SEO) of your website, you usually have to wait 3-12 months or longer to “earn” traffic or visits organically.
Search engine advertising is one of the most popular forms of PPC. For example, the sponsored ads you usually see at the top of search results for Google or Bing are pay-per-click ads.
PPC Facebook advertising and display advertising are other forms of PPC marketing.
What Is Search Engine Optimization (SEO)?
Search engine optimization (SEO) involves optimizing your website in order to achieve a high ranking in search engines and “earn” traffic organically.
Websites that are ranked highly in search listings are the most relevant to your search; they typically get the most traffic and visits from searchers.
Unlike pay-per-click (PPC) advertising, you can’t pay to get a higher ranking in organic search listings.
You can’t get rapid results because you can’t buy traffic and visits to your site whenever you want.
The Main Difference Between Paid PPC Traffic and Organic SEO Traffic
The easiest way to understand the main difference between paid PPC traffic and organic SEO traffic is with a simple comparison: water from the faucet versus water from the rain.
Paid PPC traffic is like water from the faucet. You have complete control over the amount of water you get, how fast you get it and how long you let the water flow. You can turn it on and off whenever you want.
With paid PPC traffic, you can slow the flow if you’re getting more traffic than you want. You can increase the flow if you want more traffic.
Organic SEO traffic is like water from the rain. You have no control over the amount of water you get. You don’t know when or if it will come. You don’t know how long the rain will last or how much water you’ll get. You don’t know if you’ll have a drought from prolonged shortage of water. You don’t know if you’ll have flooding from overwhelming amount of water.
With organic SEO traffic, you can’t increase or slow the flow of traffic.
What’s even worse?
Even if your website achieves a high ranking from search engine optimization (SEO) and your business is getting lots of traffic and visitors, you never know if and when you can lose everything.
If Google changes their algorithm, you can lose your site traffic at any time.
Every time Google changes their algorithm, millions of businesses lose their site traffic as well as their sales, profits and income.
After every Google algorithm changes, many big businesses have gone bankrupt because they lost their traffic and millions of dollars of income from their sites.
This is the reason why many well-known sites have disappeared — their SEO-based traffic has dried up. For example, I used to write a column for examiner.com… this site is now gone (it re-directs to a new site). Squidoo.com? Gone!
Many well-known sites that lost their traffic due to Google algorithm changes are now just sad inhabitants of the Internet graveyard…
Google will continue to update and make changes to their algorithm. So, many more sites will lose their traffic and income… then disappear from the Web.
You do not want that to happen to your own site.
Traffic that you can control is essential for any business.
The Benefits of Pay-Per-Click (PPC) Digital Advertising for Contractors
Of course, free SEO traffic is good… if you can get it.
Relying only on organic SEO traffic is like building your contracting business on shifting sands – it’s too unpredictable.
It’s too risky to build any business based on traffic, leads, sales and profits that may or may not come… or may disappear at any time.
Pay per click (PPC) advertising offers several advantages over SEO:
- PPC advertising can offer rapid results… usually within hours or days. In contrast, SEO can take 3-12 months or longer to start working. It’s hard to build a business while hoping and waiting for traffic, leads, clients, sales and profits to come in.
- PPC advertising is almost 100% controllable. In contrast, even SEO experts and high-priced SEO marketing companies can’t guarantee you a high search engine ranking.
- The return on investment (ROI) from a PPC advertising campaign can be far more easily controlled than an SEO campaign (if you’re paying SEO marketing companies).
- PPC advertising can be a SELF-FUNDING marketing system – yes, it can pay for itself as well as generate profits for your business.
Getting highly controllable traffic, leads and clients from PPC advertising is extremely important for contractors.
If you’re a solo contractor or you have a small team for your contracting business, having too much traffic and leads – yes, it can happen! – can create big problems for you.
If you’re overwhelmed with work from too many clients and you can’t provide good service, you can end up with a bad reputation for your contracting business… and that can make it harder for you to get more clients and referrals in the future.
You have a lot of flexibility and control with PPC traffic…
You can decrease or turn off your traffic when you want to take a vacation, take some time off, spend time with your loved ones, deal with an illness or injury as well as when you have more than enough work and clients that you can handle.
Getting highly controllable traffic that allows you to increase, decrease or pause your lead generation and client acquisition is crucial for growing a contracting business.
You Can Put Into Action Your Get-Clients Game Plan Using a Powerful Contractor Marketing PPC Strategy — For About $5 a Day…
For about $5 a day, you can implement your Get-Clients Game Plan using PPC marketing. Of course, if you can afford it, you can start with a bigger marketing budget and grow your business faster.
Some businesses start with a $20-$50 a day PPC advertising budget… then they increase their daily marketing budget to hundreds or thousands as they become more profitable. Large law firms, insurance companies and e-commerce companies (like Amazon) spend millions monthly for their PPC advertising.
When you’re just starting out, it’s important to minimize your risk and start with a tiny marketing budget, like $5 a day.
If you can turn a $5 marketing investment into $10 or more… over and over again, you can grow your business. You can keep recycling your tiny marketing budget to keep generating more sales and profits.
Once you have a profitable PPC advertising campaign, you can end up with an UNLIMITED marketing budget.
The Get-Clients Game Plan using PPC advertising is a SELF-FUNDING contractor marketing system. The campaign pays for itself and it’s also making more profits for you. You can keep reinvesting your profits to keep making more money and growing your contracting business.
Did you know?
It only takes ONE client-generating advertising campaign to get game-changing sales and profits for your business.
Of course, when you have more resources… you can create additional marketing campaigns to generate even more sales and profits.
But, you don’t have to do it right away…
Even a single marketing campaign bringing you more clients day after day… can change your business and your life dramatically.
How Did I Learn Marketing As a Newbie? I Used PPC Advertising With a Tiny Marketing Budget of Only $1 a Day
Anything worth doing is worth doing poorly until you learn to do it well. ~ Zig Ziglar
In 2010, I was a new marketer for affiliate marketing networks. I marketed various products and services for many businesses. I was paid based on my performance. So, I only earned commissions if I generated leads and sales for companies.
When I was a marketing newbie, I learned Google PPC advertising by spending $1 a day. My tiny marketing budget allowed me to learn PPC by doing; it allowed me to get some practice and build my marketing skills.
Most new marketers are afraid of using paid traffic due to “fear of losing a fortune.” Although this is often mentioned in most SEO sites and books… this is not true!
It’s hard to “lose a fortune” with PPC advertising because it’s easy to set your daily and monthly budget…
For example, I was also afraid of losing a lot of money when I was a marketing newbie; so, I set my daily budget to $1 a day and $30 a month for Adwords (now Google Ads). You can set your budget any way you want — you can even set it to 25 cents a day or whatever is the allowed minimum budget for the PPC traffic platform you’re using.
When I was just starting out as a marketer, it wasn’t surprising that I didn’t get many clicks to my site. I didn’t really know what I was doing and I had a tiny budget.
What was shocking to me were some of the conversion results…
For example, getting clicks (traffic) that cost me 10-25 cents generated leads and sales that earned me commissions as high as $125. This showed me that it was possible to generate traffic, leads and sales from PPC advertising… while you learn.
My advice to you…
You can’t learn marketing effectively just by reading articles and watching videos. You need to learn marketing by doing. When you’re just starting out, you can set a tiny marketing budget of $1 a day to minimize your risk.
If you lose $1 or more (or whatever budget you set), you can think of it as “tuition” for learning TIMELESS marketing fundamentals and building essential skills for generating traffic, leads, sales and profits. Your marketing knowledge and skills will be useful for the rest of your life.
You can generate traffic, leads, clients, sales and profits… while you learn.
For small business owners and other entrepreneurs, the payoff for learning profitable digital marketing is huge.
Instead of paying affiliate marketers $10 to $800 or more for every lead or sale generated, you can learn how to create profitable marketing campaigns yourself. Some businesses (usually law firms) even pay as much as $1,000 to $5,000 for every qualified lead.
If you hire full-service marketing consultants, your cost can be a lot more.
You can save a lot of money by learning and doing marketing yourself…
PPC advertising is the simplest, fastest and cheapest way to get started marketing your business.
Having An Effective PPC Get-Clients Marketing System Can Bring In RELIABLE and PREDICTABLE Sales and Profits…
Having an effective PPC Get-Clients Marketing System is like having a team of tireless salespeople-on-autopilot reaching out to your prospects and selling for you 24/7…
You have the power to get RELIABLE and PREDICTABLE sales and profits for your business… day after day… month after month…
Imagine getting new leads, clients, sales and profits every day. Instead of you chasing after your prospects and clients… they come to you.
Instead of you chasing potential clients trying to get them to buy… they’re searching online looking to buy what you have to offer.
When you put into action a Get-Clients Marketing System that generates consistent sales and profits for your business, you have a valuable asset that can deposit money in your bank account 24/7.
Want to Get More Leads, Clients, Sales and Profits for Your Contracting Business? Check Out This 100% FREE Online Workshop
Learn how you can put in place a self-funding digital marketing system that can pay for itself as well as generate sales and profits for your business.
It’s like getting paid to get UNLIMITED clients…
When you put in place a self-funding marketing system, you can have a powerful sales, profit and cash flow generator for your contracting business…