What Is Native Advertising and Why Does It Work?

Native advertising includes articles, videos and other content which are created to promote a product or service. Native ads usually match the forms of content on the platform upon which it appears.

Native advertising is a powerful marketing strategy online because the promoted content blends in like other native content on the platform.

Most people are not familiar with native ads, but you can find them everywhere. Copyblogger offers 12 examples of native ads and why they work.

 

Learn More About Native Ads and How You Can Get Started Using Them

DigitalMarketer offers a 3-part series on native advertising:

Part 1 – What is Native Advertising?
Part 2 – How to Get Started with Native Ads in 60 Minutes or Less
Part 3 – How we Got 259% ROI Using Native Advertising

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